One of the most important parts of your blog post is your title. If you don’t grab your reader’s attention with the headline and get them to read the post, nothing you put in the post matters. It doesn’t matter how awesome and useful your content is. It doesn’t matter what affiliate offers or links you have in your post. If you can’t get them to read, the blog post doesn’t do much to you.
And when it comes to getting free search engine traffic, your headline is also important. This is one of the most important factors in ranking your content. Yes, there are a lot of other factors, but a good title with the right keywords will do more good than anything you do.
How do you write a good blog post title that grabs attention?
I suggest you start with a working title for your article and create your content. Then come back and work on the final title, applying the tips below.
Make the title interesting and tell the truth
You might be tempted to exaggerate and stretch the truth a bit when trying to write an attention grabbing headline. After all, we’ve all seen those headlines. While this type of headline might get you a few extra clicks, there is a trade-off. You will lose your credibility if you exaggerate or tell small (or big) lies. You see a lot of these headlines on social media. You click and end up being disappointed because the post doesn’t fulfill what the headline promised. What do you think of the author?
So what is the alternative? Make it interesting without all the hype and stick to the truth. Any content you create should first and foremost consider the needs of your readers. Ask yourself what would solve their needs.
Keep titles short and engaging
Shorter headlines tend to do better with clicks on your blog and social media. Keep it short and to the point. Encourage your readers to engage immediately from the title of your article.
- Ask your readers a question
- Make a statement that makes them think
- Put numbers in your titles (i.e. my 5 best tips for …)
- Start with “How to …”
Keep an eye out for titles that catch your eye. Copy and paste them into a scan file and see how you can tailor them to your own needs and your market. (A scan file is simply a document that you place content like titles, quotes, etc. that you want to use later. It could be a Google document, a spreadsheet, or a any other format of your choice.)
One tool that I use frequently when creating blog post titles is the Coschedule Title Analyzer.
Work in your keywords
Finally, don’t forget to include your keywords in the title. I tend to do it last. Always write for your readers first, then work on what you need to do to make sure search engines recognize what your content is about.
Don’t know which keywords to use? One of the most common ways to find your keywords is through online tools. These tools, which are free to use, allow you to insert words that you feel are important to your website, and the tool then tells you which related terms match. A reliable keyword research tool is Wordtracker. The goal is to provide you with information about the keywords you should use on your website and in blog post titles. It is important to note that this site cannot guarantee that the information they provide to you will increase your search engine rankings, but if used correctly this tool will work and help you achieve your goals.
Remember that ranking well for something your readers don’t want to read or click isn’t doing you much good. Focus on your audience, then optimize for search engines.
Implement these tips and post a few blog posts. Pay attention to what works and what doesn’t. Every market, every blog and every readership is different. Use these tips as guidelines to help you find your own style that resonates well with your audience and gives you the results you want.
Many entrepreneurs I talk to don’t blog consistently (or at all) and don’t know how to make it an effective part of their marketing plan. If that’s you, I’ve created a self-study course to help you out. Register here.