Blog post

6 Ways To Get Your Blog Post Ranking In Google

Are you frustrated with the lack of views and engagement on your blog posts? Wondering why your blog never seems to rank in Google no matter how hard you try?

This is a problem faced by many business owners. The owner invests so much time and money in creating content then gets discouraged when he doesn’t get any traction.

I’m like you, a blogger / business owner looking to drive more traffic to my blog. I have struggled with this in the past. Over the past year or so, I’ve been pushing my payments blog hard. I invested a lot of time and money in it. Over the past 12 months, I’ve gone from 10,000 unique to over a million unique. I learned a few things along the way.

This article will look at six steps that I applied to my blog to give it extra traction and generate large amounts of traffic.

1. Keyword research

While the keywords are not quite as important as they were, they are still a necessary part of SEO. Doing basic keyword research will help you find the keywords your target market is looking for and the words you have a chance to rank for.

Using Google Keyword Planner, find highly relevant keywords that get a decent number of searches and low levels of competetion

Using your favorite keyword research tool (like Google Keyword Planner, KeywordTool.io, or SEO Book’s Keyword Tool), compile a list of possible keywords that you can target. In particular, look for longer sentences (more than 3 words) that are very relevant to your business, but which don’t seem very competitive.

In general, it is better to choose a main subject for your article, only choose a variety of words and phrases that will help you flesh out this topic. This is better than just choosing one or two keywords and then using them over and over again. This practice could even hurt your ranking.

Once you’ve picked out a few possible phrases, go to Google and search for those keywords. What does the competition look like? Are these large, well-known sites? Or are these small blogs that you could potentially outrank? Whenever possible, go for keywords that you have a good chance of ranking for in the short term.

Here is a guide on how to do it as a business.

2. On-page SEO

The most important aspect of on-page SEO is to simply use your chosen keywords in strategic areas of your post. A plugin like Yoast SEO or the All in One SEO Pack can help.

The most important places to use your keywords and phrases are in your:

  • Title tag
  • URL (for example, www.yourdomain.com/your-mots-clés-ici)
  • Header tags (H2, H3, etc.)
  • Alternative image tags and image captions (if applicable)
  • Throughout your content

Again, remember that it is best to target a topic rather than a specific keyword. Indeed, Google has improved to determine the subject of a page based on all the context of this page. That’s why it’s important to find and use a variety of relevant words and phrases.

3. Choose a format that has the best chance of getting links and shares

Research has shown that certain blog post formats tend to get more links and social shares. We know that links and shares go a long way in improving rankings.

According to research by BuzzSumo and Moz, the types of content that are generally found to be the most popular are “opinion-forming, authoritative content on hot topics, or well-researched and proven content.”

In other words, blog posts that take a strong stake on an issue, in-depth blogs, and those that are based on solid research tend to get the most links and shares.

In terms of blog post formats, list posts, ‘why’ posts, and ‘how to’ posts tend to be the best, with list posts getting the most links and shares (eg, ’10 Best Ways to Get Your First Customer “).

4. Number of words

First of all, it is important to note that there is no specific and “optimal” word count. Extremely short content (e.g. 50 words) is known to outperform 1000 word blog posts, suggesting that all length can work if written well.

That said, research has shown that high-ranking positions tend to be longer and more in-depth. Searchmetrics, for example, found that the first 10 pages averaged 1,285 words. serpIQ, on the other hand, found 1,500 words to be a good target length.

The most important thing is to focus on the quality of your content. Ask yourself, “Does this content cover this specific topic as well as possible?” “

Google’s John Mueller has confirmed that there is no minimum length and that quality is key. He writes, “There is no minimum length, and there is no minimum number of articles per day to publish, nor even a minimum number of pages on a website. In most cases, the quality is better than the quantity. Our algorithms explicitly try to find and recommend websites that provide high quality, unique and compelling content for users. Don’t fill your site with shoddy content, instead make sure your site is the best of its kind. “

Here is a guide to content marketing that I put together to help you know the best medium for you.

5. Promote it on social media

Unfortunately, research tells us that most content is never very successful online. One reason may be that many business owners don’t have a plan in place to promote and distribute their blog posts.

One of the best ways to get your posts visible is to share them on social media. Assuming you’ve already built up your audience on various platforms, you should share your posts with your own fans and subscribers. If you don’t have an audience yet, you can invest in inexpensive social ads to get more clicks and build your follower base.

Facebook or LinkedIn industry groups and online forums can also be great places to promote your posts. Just be clear about the group’s promotion policies so you don’t get into trouble with self-promotion.

6. Get links to your blog posts

The last step in getting your blog post ranking in Google is to link to that post. While most business owners spend time acquiring links to their homepage and other high-value pages, many forget to link to specific posts.

Obtaining these highly targeted links can be difficult unless your blog posts are extremely useful, practical and / or unique. However, as mentioned above, if you create “link-worthy” content, you have the best chance of naturally accumulating links from other bloggers and journalists.

Here are other ways to get these links:

  • Internal link to your blog posts on your own site.
  • Links to your blog posts when you post articles on other sites.
  • Inform bloggers and journalists of specific articles that may be of interest to them. Research-backed publications tend to work best for this, especially if you include your own original research.

Conclusion

Creating blog posts can be expensive and time consuming. If you want to invest the time and money, you want to make sure that these posts continue to generate traffic and views for the long haul. The above strategies should help you!

Are you using each of the above strategies? If not, do you plan to start? Share below!


Source link