As an entrepreneur already busy managing the day-to-day operations of your business, it can be easy to overlook one of the most important aspects of your brand’s long-term success – online marketing.
When it comes to the world of online marketing, the success or failure of the whole operation hinges on creating amazing online content (one way or another) and then building it up. ensure that the right people consume this content.
Why create content in the first place?
The short answer first is that all your competitors are doing. In fact, creating quality marketing content has become a sine qua non rather than a competitive advantage. So if you don’t get a head start on social media and SEO marketing now, five years from now, you might be as far behind your competition as the brands that thought websites were “just a hype.” ” at the beginning of the 2000’s .
On top of that, it was found that 88% of customers today start their buying process by researching brands online before making a decision, proving just how great content marketing and a strong online presence is. essential for your business results.
Here is the problem though: create high quality content takes a long time? -? and as a business owner, you already have enough to worry about anything. That said, if you strategically plan your content and get the best in the republishing creatively on multiple platforms, you can save yourself a lot of time and headaches. Here’s how to do it.
How to reuse like an expert.
- For starters, write an in-depth would love to know blog answer your industry’s answer question. Because you will be posting less often using this strategy, the article should be very detailed, so aim for a word count greater than 1,500 words.
- Then, share the blog post in your newsletter by email. As a brand, no matter how strong your social media or web presence is, you should always send an active email newsletter to your subscribers. Social media platforms come and go, search engine algorithms change only year, but email addresses change much less frequently.
- Once you have your message, you have tons of social content at hand with only Tweets? – especially with quote tweets, which simply copy and paste chunks of the message Tweets with a link to the article. Space these Tweets throughout the month. In addition, to ensure that everyone has the chance to see it and read it, share your blog post on all your social media channels once or twice a week throughout the month.
- Using the information covered in your blog post, create a stunning infographic to share on Pinterest and Instagram, where this type of content works great. You are not an expert graphic designer? Do not worry ? Try using a tool like Canva, which has tons of pre-designed templates for graphics and icons, which can help you create quality graphics much easier.
- Throughout the process of creating your blog post and infographic, document the journey with behind-the-scenes footage using Instagram Stories. It could be unfiltered material like your first whiteboard session, a screenshot of you hitting “post” on your blog, or something else related.
- After that, create a how-to, tutorial style video using your blog as a preview. Then post it on YouTube, LinkedIn, Twitter, and Facebook. If you want to take it a step further, you can break the video down into smaller segments and post those clips on Instagram as well.
- Last but not least, you can build viewer engagement by hosting Q&A sessions using live video on Facebook, Instagram, Twitter, and LinkedIn. The sessions can give your audience the opportunity to ask you any questions they have about the material you covered in the blog post.
And there you have it – Content of the value of one month created from a single blog.
Finding time for content creation in your already busy schedule can be difficult and overwhelming. Yet by following the reorientation strategy outlined in this article and being intentional with every move you make, you’ll be able to consistently create social media content with minimal effort. Good luck.