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How to write a blog post with optimal SEO

There is a huge amount of content posted on the internet every day, so if you want to attract readers to your blog, you will need more than the best website builders and a topic to cover – you’ll also need to understand SEO, or search engine optimization, as that’s a key part of writing a blog post.

SEO is the process of tailoring your blog post to make it more visible on search engines like Google and Bing. These search engines analyze web pages for certain indicators of content and quality. If you learn how it works, you can implement a few simple tips to move your posts higher in search results.

In this feature, we show you how to write a blog post with SEO in mind, in order to attract more readers – you can also check out our guide to the best free blogging sites, if you are looking for a new home for your writing.

How to write a blog post – step 1: have a clear objective

person typing WordPress blog on laptop

Consider SEO when writing your blog posts (Image credit: Pixabay)

Before writing your article, think about its purpose. There should be a clear and specific topic that your article deals with. Think about what kind of person you want to read in your article, what they should get out of it, and what search terms they could use if they were looking for it. Answering these questions will help you write the article and implement the next steps.

Step 2: Structure your article for readability

Search engines can tell how readable an article is, that is, how easy it is for someone to read and understand their points. A major aspect of this is to give your writing a clear structure. There should be an introduction, main body, and conclusion.

It should also be divided into paragraphs, preferably with section headings. Short paragraphs work best because they are easier to search for information, especially on cell phone screens. Likewise, short sentences are preferred over long and complicated sentences.

Try using transitional words, like “similarly” and “and” to connect the content points.

Step 3: Use a strong keyword

Many blogging sites allow you to set a focus keyword, which is the primary search term you want to lead to the post. Choose one that is post specific and not used by other posts on your website; after all, you don’t want your pages to compete with each other.

A useful tip is to use a long tail keyword, which is a longer term and often a question. Make sure to include your focus keyword throughout your article. For example, the long-tail keyword in this article is “how to write a blog post,” which we used in the title, intro, and this very sentence.

a targeted keyword area with the phrase

A question can work well as a focus keyword (Image credit: WordPress)

Besides your targeted keywords, you can add tags to your blog posts. These are like category titles, which organize all of the content on your website. Think of them as the index words of a book: readers interested in a topic can find all of your articles on that topic using the tag.

If an article covers multiple topics, you can include multiple tags. However, don’t use tags that are too similar to each other, like “SEO” and “Search Engine Optimization”. Both search engines and readers are smart enough to interpret this as you try to trick them into listing the same content multiple times.

It helps to have a defined list of tags for your site and limit yourself to that list.

Step 5: Have an effective headline

a Google search for

Touching words like ‘catchy’ can help attract readers (Image credit: Google)

Choosing your title wisely is important because not only do search engines use the title to determine article content, but it’s also the first thing viewers see in search results – so it plays a role. a major role in their decision to click.

It is helpful to include your focus keyword in the title. However, Google cuts off the titles after around 60 characters, so make sure your keyword comes before that point. It is also a good idea to use words of emotional power. Think about how words like “easy”, “‘”‘ “” might grab a reader’s attention.

The meta description is a summary of the content of your article and it appears below the title in search engine results. In an engaging and concise manner, summarize why readers should click on it. Ideally, your meta description should be limited to 155 characters and include the keyword focus.

Recently, Google has started showing parts of the article relevant to the search terms under the headings, rather than the meta description, so some SEO experts say the meta description isn’t as useful as it used to be. But it’s still worth the short time it takes to write it.

Step 7: Use Images Effectively

The Pexels home page

You can find suitable images on royalty-free photography sites. (Image credit: Pexels)

Since the human mind often finds it easier to analyze visually appealing content, adding images to illustrate and help explain your point makes your articles more engaging. Therefore, they will be placed higher in the search results. You can also embed videos for additional engagement.

It is important to add alt text to your images. It should be a concise and accurate description of the image. It tells the search engine what the image shows and helps it rank in the image results pages. Additionally, the image can be described to users with slow internet connections or screen readers.

In the introduction to this feature, we linked to another article on Tom’s Guide. There are two reasons for doing this. First, it allows readers to discover other content on the site that may be relevant to them. The other reason is related to SEO.

Search engines can tell if an article is linked to and from other web pages. For the algorithm, this makes the article more valid and relevant, so it will be moved upwards in the search results. It is helpful to include internal links wherever possible in your blog posts. Your pages will support everyone’s SEO scores.


SEO involves some technical understanding of keywords, meta descriptions, alt text in images, and how search engine algorithms interpret all of that data. However, this is mainly a simple readability. The more appealing your content is to readers, the higher your search engine rankings will be.

If you follow all of the tips and tricks that we have listed here on how to write a blog post, you should be able to dramatically improve your blog post’s position in search results and attract a great deal. number of new readers in no time. For more tips, see our article on The biggest WordPress site mistakes and how to fix them.

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