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HubSpot: How to Create a Perfect Blog Post Template in Google Docs

Blogging has always been an effective content marketing strategy. However, it can sometimes be difficult to put pen to paper – or more accurately, words to screen.

This is where blog post templates can come in handy.

In this article, we’ll provide you with a blog template to use in Google Docs that follows a standard writing formula to capture your audience’s attention.

Why Use Google Docs for Blog Post Templates

The main reason to use Google Docs for your blog post templates is the collaboration features.

The platform allows you to:

  • Share models.

  • Manage editing permissions.

  • Ask for feedback on your content.

  • Download and convert to other file formats.

  • Save your documents in the cloud.

Google Docs also lets you easily copy documents. This means that once you’ve created your template, anyone on your team can copy it and save it to their own folder.

Beyond the collaboration features, you can also work on your document offline – so if you’re working in an area with no Wi-Fi, you can still get your work done.

Another useful tool is version history and recovery. Suppose you start writing one evening and delete an entire paragraph. Then, the next day, you reconsider and decide to add it back.

By accessing your version history, you can retrieve this paragraph and copy it to the new version or restore the old one.

Also, if there are multiple users, you can see who made which changes. This makes it easy to know who to contact if you have additional questions.

Google Docs Blog Post Template

A comprehensive, high-quality blog post doesn’t have to be long.

In fact, shorter is often more enjoyable for your readers who have little time to spend reading the massive amounts of content on the web.

But well-written blog posts should include three sections, which you might know if you close your eyes and think back to elementary school writing lessons: the introduction, the body, and the conclusion. Here’s what’s included in each.

Have you ever tried to ___________? If so, you’ll know it’s hard because ___________________________. So what are you doing?

Many people have had success using ___________________. But there are a few things you need to know before implementing ___________.

This article will tell you what you need to know to ensure that ____________________ and succeed in ________________.

If you’re looking for a _____________, here are the key things you’ll want to keep in mind:

  • Make sure your ____________ allows you to _______________. If not, you will have ___________ problems.
  • Make sure your ___________ has a ____________ so you can ____________.
  • Any good ______________ should allow you to _____________. This is important because _________________.

Although not necessary, some nice bonus features of a large _____________ are __________, ____________, and _______________.

Now that you know ________________, you are ready to __________________ without worrying about _______________.

Download 6 Free Blog Post Templates Now


The introduction sets the stage for the problem you are about to solve.

You don’t provide specific solutions in this section, but why it’s worth solving. Here you want to be relatable, get your readers to nod.

An introduction like this could apply to any issue, produced with a few linguistic tweaks.

To note: While your blog will be sometimes promote your own product or service, it shouldn’t exist just for that reason. First and foremost, your blog content should help your readers solve a common problem.

Do you see why this structure works for an introduction? First, it poses a problem (“Have you ever tried to” and “it’s hard because”).

Second, it defines the subject of the post (the “people made it” solution.)

Finally, he explains why it’s important for you to know these things (“to make sure” and “it will allow you to succeed”.)


The body explains the solutions to the problem you defined in the introduction.

Now that you’ve identified a problem for your reader, they’re ready to hear your proposed solution.

Your body can be written in paragraphs, with bullet points, numbered lists, multiple headings, or a mix. Use the format that works best for you.

Each section explains what your product (or, again, a service with very minor language changes) should have to help the reader achieve the goals outlined in your introduction. Then it reiterates why it matters.


The conclusion concludes your post with a brief statement that reflects the issue your post addresses.

You can also use the conclusion to encourage your readers to continue the conversation in the comments.

The conclusion should be kept short, however, to ensure readers don’t abandon your blog post before realizing there’s a call to action to hide.

Fill out the Google Docs blog post template

Alright, you’ve seen the pattern. Let’s fill in the blanks, shall we?

I wrote about social media monitoring tools because it’s something I know; and as a result, I was able to write this “example” blog post very quickly.

You will also experience this when you write about something you know inside and out! You just needed a little nudge – or a template to get you started.

Free Google Docs Blog Post Templates

Want more templates that can be applied to different types of blog posts? We have what you need. This download includes templates for creating:

  • A how-to post

  • A list-based post

  • An article about what is

  • A newsjacking article

  • An infographic article

Download 6 Free Blog Post Templates Now

Writing a blog post template

The template content I provided here is not meant to be copied and pasted into every blog post you write – this results in duplicate content for which you will be seriously punished in the SERPs.

It’s just meant to show the structure you can follow to write a blog post, because there really is a formula that makes writing useful content easy for readers, and relatively quick and painless for you.

Feel free to swap synonyms for the words and phrases you see in the template, as long as it’s the original language.

It’s also important to note that this blog post gives you a template to get you started writing, but there are other components of a successful blog post that you shouldn’t ignore.

I hinted at it above, but what would a blog post be without a call to action? It definitely wouldn’t help you generate leads, that’s for sure. And to generate more clicks, you should spend time crafting a great blog title.

You also need to think about optimization: have you included important keywords and internal links to other pages on your website?

Finally, remember that there are other blog content structures that work too. We don’t follow the same structure for every blog post we write, and we’ve seen structures used by other blogs that work very well for them.

So go ahead! To explore. Experience. To show creativity.

The goal isn’t for you to follow this rigid pattern, it’s for you to constantly create content that helps your reader. If you’re dealing with writer’s block, this template should help you get out of that rut.

Originally posted Mar 31, 2022 7:00:00 AM, updated Mar 31, 2022

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