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Microsoft published a “Principal Approach to App Stores” blog post which is seen as a point-by-point rebuke or Apple’s App Store policies

Microsoft has announced several commitments around leveraging digital storefronts in a way that could help it appear friendlier to outside developers. The company wants to strike a more open tone than its highly regarded peers as regulators and politicians look for ways to limit anti-competitive practices. The company released a set of App Store “principles” on Wednesday. intended as a point-by-point rebuke of the App Store policies of rivals like Google and Apple that have captured the attention of lawmakers and regulators around the world, reports CNBC’s Jordan Novet.

Microsoft President and Vice President Brad Smith outlined a series of principles in a company blog post covering:

  • Quality, safety, security and confidentiality
  • Responsibility
  • Fairness and transparency, and
  • Developer’s Choice

Smith further stated that the company will allow all developers access to its app store if they follow the company’s standards, that it will apply the store’s marketing rules consistently, and that it will only offer no advantages to its applications or to the applications of its partners compared to others. Windows users will still be able to use other app stores and sideload apps downloaded from the internet, he said.

And developers won’t have to use Microsoft’s payment system for in-app payments. Microsoft announced in September that with the launch of Windows 11, the Store for Windows app would not require developers to share revenue with Windows when developers use their own payment systems.

The changes appear to address concerns app developers have raised against Apple and Google, which are targeted by the Open App Markets Act. The bill, which recently passed with strong bipartisan support from the Senate Judiciary Committee, would prevent app stores with more than 50 million U.S. users from discriminating or imposing certain restrictions on developers who rely on their services for distribution.

For example, the bill would prevent these app store operators from punishing developers for offering their apps at different prices elsewhere and would prevent them from requiring developers to use the platform’s payment system. as a condition of distribution.

You can read Microsoft President and Vice President Brad Smith’s blog post, “Adaptation Before Regulation: A Principles-Based Approach for App Stores,” here.


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