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Microsoft’s latest blog post assures regulators its deal with Activision Blizzard will benefit everyone

Microsoft is doing its best to make regulators realize that its acquisition of Activision Blizzard will benefit everyone.

The Washington-based tech giant recently published a blog post showing how beneficial its acquisition of Activision Blizzard is for the gaming industry.

The company previously announced that it had reached an acquisition deal with Activision Blizzard worth $68.7 billion, including Activision Blizzard’s net cash, according to a separate Microsoft blog post.

Microsoft blog post on its acquisition of Activision Blizzard

Microsoft Gaming CEO Phil Spencer mentioned in the blog post that the company will follow a “reasonable course” in its approach to Xbox Game Pass and Call of Duty.

According to the tech giant, it has pledged to make the same version of Call of Duty available on PlayStation the same day it launches elsewhere.

He also added that he knows gamers benefit from the approach he took, as he did the same with his acquisition of Mojang Studios. Minecraftwhich continues to be available on multiple platforms.

Spencer also noted that Minecraft had grown since the acquisition of Mojang Studios in 2014.

Spencer also assures regulators and the gaming community that he will protect developers’ ability to choose how to distribute their games as he expands his games storefront to new devices and platforms.

This statement is consistent with what the company previously said in a document submitted to the Brazilian Administrative Council for Economic Defense.

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According to The Verge, Microsoft mentioned that banning Activision Blizzard from distributing Call of Duty games at rival console stores “just wouldn’t be profitable” for either company.

The tech giant added that such a move would only be profitable if the game in question could attract enough players to the Xbox ecosystem to offset the losses from not selling the game on competing consoles.

Finally, Spencer said Microsoft will continue to engage with regulators in “a spirit of transparency and openness” as they review its acquisition deal with Activision Blizzard.

“We believe that a thorough review will show that the combination of Microsoft and Activision Blizzard will benefit [gaming] industry and gamers,” Spencer added. “To all gamers and game developers, you remain at the center of everything we do, and we will continue to listen to your feedback and do whatever we can to nurture this industry that we all love. .”

Microsoft’s platform

Microsoft’s blog post responded to concerns from the UK’s Competition and Markets Authority (CMA) about the acquisition deal “essentially [lessening] competition in games, consoles, multi-game subscription services and cloud gaming services.”

Because of his concerns, he later informed Microsoft that he would move to what he called a “Phase 2 investigation” if the company could not respond to his concerns within five business days.

A Phase 2 investigation involves an independent panel taking a deep dive into Microsoft’s deal and whether the acquisition will hurt the company’s rivals.

So far, the Saudi regulator is the only one to give the green light to the Microsoft acquisition deal.

Besides the CMA, the Federal Trade Commission and the European Commission are still analyzing Microsoft’s acquisition deal with Activision Blizzard.

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