If you were to go skydiving and bet your life on a bunch of folded nylon, you would have to go through a checklist first and make sure all is well with your gear.
The same principle applies to your blog content if you don’t want it to crash and burn when it hits the internet. Here are eight essentials that should be included in your blog posts:
1. Magnetic title
If you’ve ever met investors and made a pitch (a quick two-minute pitch about your business), you know the goal isn’t to get financing right away, but to provide enough money. information so that investors want to know more.
It’s the same with a blog title. He must
- Give some indications on the subject of your article.
- Make the prospect want to see at least your first paragraph.
In other words, it must be magnetic – it must Pull people in it.
Sometimes adding emotional words to the title will give it the extra magnetism it needs. In other cases, the information you provide will, on its own, be a draw. However, even when presenting great content, spice up your title with a word or two that will grab readers and make them stand out. People are driven to act by their emotions.
2. A convincing lead
I want to be very clear on how I use the word “convincing” here. In reporting, a manager must bring together the important points of the news. But that’s not necessarily true in a blog. The first sentence or short paragraph of your blog should compel visitors to read your second paragraph. You want to attract your readers. learn more about the information you are presenting and appreciate it once they understand your ideas.
3. Useful subtitles
Subtitles have three purposes:
- They separate the type to make the page more visually appealing
- They help your reader navigate to important sections.
- They boost search engine optimization (SEO).
Disclaimer: Regarding my third point, we used to insist on using keywords in one or more captions, but that doesn’t seem so important anymore. I’ll explain this in more detail in the next section when I discuss keywords; However, using descriptive phrases that capture your key “ideas” in captions will likely help your SEO.
The first two points are always important. A long, continuous page turns away many potential readers. We will come back to this in the graphics section. Also, once readers have finished your article, they may want to go back and pick up on something; subtitles should help.
4. Informative and engaging body
The body is the “meat and potatoes” of your blog post. It can be anything from incisive new observations that will revolutionize your reader’s life or business to a fun story about what happened to you yesterday on your way to work. If you are establishing your authority, you will want to create a post type; If you’re trying to develop a personal relationship with your prospects, you might want to write a different type of post. The question is, “What is your goal today?” “
As I mentioned earlier, the old rule said that you had to include a sufficient number of keywords in the body of your article; However, recent research and experience has shown that keyword usage and density is much less important to Google today. Google’s algorithm is now smart enough to understand what you are writing and correctly index your articles for searches. Therefore, if you explain your topic well, Google will understand; you don’t have to riddle it with robotic keywords.
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5. Attractive graphics
It’s a great idea to include graphics in your blog posts to illustrate the points and split the text into the body of the posts to make your pages more visually pleasing. Google measures the time spent on your pages, so your graphics, typography, and color scheme should work together to encourage visitors to stay. Additionally, when promoting your content on social media, you should include a visually interesting graphic.
6. Powerful call to action
Almost every blog post should contain some kind of call-to-action, which can take a variety of forms and be achieved through different tactics. Your first step is to decide what action you want your visitors to take. Maybe it’s to make a comment. This could be reading another blog on your site or looking at a product or service you offer. You can also get a prospect’s contact information by offering exclusive content in exchange for an email address.
7. Relevant internal link
Do you like free advertising? We all do, right? This is one of the reasons why you should include links to other articles on your site in every new article you write. Would a real estate seller just show a room in a house to a prospect? Of course not, and remember that one of your main goals is to get people to stay on your website.
Plus, internal linking has always been considered good for SEO. I think they benefit your SEO because they increase the number of pages per visit and the time visitors spend on your site. I don’t think that just including a link is very important; what is important is that visitors see the link as relevant to their visit, click on the link and spend time on the resulting page.
8. Good meta description
The meta description is the snippet that Google displays in search results. Left on its own, Google will grab the first sentence or two of your article. However, this may not always be the best way for your article to appear in search results.
All of my previous points were about what visitors see on the web page – this point is different. The meta description is in HTML code. If you have a WordPress site, a plugin like Yoast allows you to easily compose your meta description separately so that you can refine it.
You spend a lot of time creating written content for your website. Even if it takes a few extra minutes to go through the eight points I mentioned here, it will be time well spent. Good blog posts have a long lifespan, so your extra effort will pay off many times over.
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This article originally appeared on AllBusiness.com. Read all of Megan Totka’s articles.